Campaign: NGÀY KHÔNG TIỀN MẶT
Client: ZALO PAY
Art direction & Design: Huy Nguyen
A CASHLESS WORLD RIGHT INSIDE ZALO
The concept showcases a story of opening the door to technology, a world without using cash. Outside the door (implied as a smartphone screen) is a tech world where everyone uses services, exchanges, and purchases without cash, but instead uses ZALO PAY for payment (Zalo's logo appears on the front, symbolizing the pioneering strength for a cashless world).
People from all walks of life are running up the stairs and trying to go outside to use ZALO PAY, holding their phones with ZALO PAY already turned on. A light shadow of a carrying pole suggests the use of ZALO PAY, where customers' accounts are always protected most comprehensively. Elements such as QR codes and bank cards represent the idea of not using cash.
The style of KV is presented in a simple, dynamic, and mature manner, highlighted by the opening door and the ZALO PAY logo.
SKETCH
KV FINAL
THANK YOU FOR WATCHING!
